Feature image
Feature image

Luna Rossa Ocean at Westfield Les 4 Temps

Prada

  • Activation
  • Content production
  • Marketing Campaign
  • POS

Prada Luna Rossa Ocean is the new men’s fragrance from Prada. DIGITALLI is participating in the global launch by covering the entire La Défense shopping center with the brand’s colors.

A new masterpiece to illuminate the shoppers journey.

The spirit of adventure and the spectacular immensity of the ocean inspire new discoveries in Johan Renck’s film for Prada Luna Rossa Ocean. Under the sails of the technological masterpiece yacht Luna Rossa, Jake Gyllenhaal is at peace with his ship, going further than anyone, including himself, could have imagined possible. Kept afloat by the technological prowess of the Luna Rossa, the actor speeds along, pushing his limits to open up new horizons, embodying the modern adventurer who combines physical and intellectual vigor to master technology and expand the realm of possibility.

For this occasion, DIGITALLI has the mission to produce all the video formats that will enhance one of the busiest shopping centers in Paris: Les 4 temps

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