After a 16-year wait, Parisians have finally seen their city’s 19th-century Samaritaine department store reopen its doors. DIGITALLI is proud to have been part of the incredible adventure.
Owned by French luxury conglomerate LVMH, which partnered with luxury retailer DFS, the Samaritaine Paris Pont-Neuf’ was painstakingly restored while the new contemporary wing built from scratch, which took more than five years to complete.
As they enter, shoppers are met by swirling wrought iron staircases that lead to each floor, each serving its own space and stores. DIGITALLI, a privileged partner of the operation, was involved in the restoration and digitalization of many of these stores. Digital displays, LED screen walls, custom installations, interactive devices… Nothing was left to chance for the reopening of this emblematic location in the French capital.