Eyewear is at the heart of Chanel brand’s strategic challenges instore. Often proposed to accessorize an outfit, glasses are for the sale advisors, a way to complete a basket already constituted.
Chanel develops “Out of the box”. An augmented reality experience designed to train sale advisors in stores. By scanning the box, the advisor discovers the universe and codes of the brand, from which the eyewear collection comes. Cosmetics, beauty, fashion, fragrances and eyewear come to life in a 3D world exclusively created for the operation.