Coty introduced a revolutionary fragrance discovery experience that mixes touch, smell, sound and sight for a fully immersive journey across the world of fine fragrances. Unveiled for the first time in Buenos Aires, Argentina, the experience helps shoppers explore Coty’s luxury fragrance portfolio and find their perfect scent match.
Shopper wear a virtual reality headset and pick up one of seven scent stones, which each represent a unique olfactive territory. The user is then propelled into an immersive universe which brings the specific olfactive territory to life through the scented and texturized stone, 3D visuals and sound. Shoppers can then discover their perfect fragrance match based on their preferred territory. The innovative use of mixed reality allows shoppers to remain in the store environment, while providing an additional layer of magic and other worldliness that the fragrance category is known for.