YSL Beauty celebrated it’s ROUGE PUR COUTURE THE SLIM took over the Burj Khalifa in a glittering display of lights. DIGITALLI proudly produced the impressive images broadcasted on the skyscraper.
To support the launch of the RPC The Slim lipstick, YSL challenged Digitalli to create a film that would be displayed on the Burj Khalifa in Dubaï.
An original 3-minute video calling for different skills : 3D creation, motion design and post-production.
A YSL private event was also organised in front of the tower and brought together the Middle East top influencers.
Furthermore, the event organised by YSL was a great success, which enabled the operation to be widely relayed on SoMe platforms.