Out of the box
Migos’ Quavo has teamed up with Martell to design the Martell Blue Swift limited-edition gift box. The set includes a bottle of Martell Blue Swift and two engraved tumblers, and features an “interactive, augmented-reality experience” when scanned with a smartphone.
For this unique project, in collaboration with the brand and its partners, we developed an augmented reality module that is triggered when the user aims at the bottle’s packaging with his phone.
The packaging is transformed, it comes to life and offers an experience that resonates with both the Martell brand and its ambassador Quavo.